“Where Fashion & Technology Connect”
Event During NYFW Turns into an International Multi-Media Platform
On September 12th, 2018, FASHINNOVATION successfully launched during New York Fashion Week – hundreds of people (via live streaming and present) had the chance to listen in on panel discussions by speakers which included: NASA, FIT, IBM, Ryan Leslie, Arwa Alammari – Ambassador of the Arab Fashion Council, David Meltzer (host of the start-up pitch competition), VP of the State of New York, Liz Bacelar (founder of Decoded Fashion), Timo Weiland, Katherine Keating and Oskar Metsavaht of Osklen.
A fashion installation was presented by Layana Aguilar (Project Runway designer). Performances by Heather LaRose and Ezinma (Lil Ezi) – violinist for Beyonce – entertained the guests. A piece of art was created throughout the event by street artist/creative director Jason Naylor – in which proceeds (through a current online auction), will be donated to Open Style Lab. The event connected the fashion, technology & entertainment industries through thought provoking conversations, thus inspiring the entrepreneurial mindset.
FASHINNOVATION when founded by husband/wife – Marcelo & Jordana Guimaraes – was originally put together as an event: an idea which started in June of 2018. Throughout the planning & execution with a simple email speaking of the concept, they garnered the attention of C levels of many organizations, including: Samsung, Diane Von Furstenberg, Fergie, Louis Vuitton, Google and CFDA. In just a month’s time, this dynamic duo brought on board over 30 speakers as confirmed participants.
“It was then that we realized that FASHINNOVATION was not just a once off event, but actually a business. Through positive responses to our emails, we saw that there was an empty void that needed to be filled – which was the connectivity through simple conversations of entrepreneurs and start-ups in the two worlds: fashion & technology. New York Fashion Week is an iconic time internationally, where you get to see the aesthetics behind the collections on the runway. However, understanding the WHY/HOW is just as relevant” said founder Marcelo Guimaraes.
FASHINNOVATION is now on its way to becoming an International multimedia fashion-tech platform, in which the conversations that took place at the launch and events to follow, continue – via video content, podcast, blogs, etc.
“Technology is changing fashion through innovation. From how clothes are used, to how they are made, computing power is reshaping the industry – AI technology, NASA inspired textiles, GOOGLE engineered jackets, sustainable materials, etc. FASHINNOVATION will be facilitating conversations between fashion & technology through cutting edge content, so that we keep evolving” says Co-Founder Jordana Guimaraes.
Stay tuned as on February 15th, 2019 – during New York Fashion Week – the 2ndedition of FASHINNOVATION will be held – with a new & exciting roster of speakers. FASHINNOVATION is here to make an impact in the fashion and technology industries, while inspiring the entrepreneurial mindset. To be a part of the movement, visit www.fashinnovation.nyc or contact us at email@example.com.
Marcelo & Jordana Guimaraes, founders of FASHINNOVATION
ABOUT THE FASHINNOVATION LAUNCH:
SPONSORED BY: PIVOTIS, ELYSIAIS, JJ Invest, ClearSale, PENDULUX, DIGIFAIR 365, Helen Mills, Vernon Grille,Boxed Water,KIND,16 Handles,AMIKA, Eliya King Coconut Water,STORM Security,VIRA LATA Video Production, PILDORA, Alter New Media, W Times Square, SEDI,Ah So Wines& MoveEdu Group.
ABOUT JJ Invest: Consulting firm specializing in financial transactions, with over 600 clients in Latin America. CEO & Founder – Jonas Jaimovick.
ABOUT DIGIFAIR 365: An Israeli fashion-tech company, aiming to save time and cost, on materials and fabric sourcing space.
ABOUT CLEARSALE: Global pioneer and proven leader in fraud protection solutions – enabling merchants to accept more orders and increase their revenue.
ABOUT ELYSIAIS: Responsible for branding/design of FASHINNOVATION as well as creators of various apps & innovations in technology – creative vision led by Umakant Jani.
ABOUT STORM Security: Responsible for LIVE streaming at the launch of FASHINNOVATION.
ABOUT VIRA LATA: Responsible for video creation/vision & content at FASHINNOVATION.
ABOUT VERNON GRILLE: Authentic Greek cuisine/restaurant, based in Long Island City, NY. Sponsored the lunch at the launch of FASHINNOVATION.
ABOUT ALTER NEW MEDIA: Responsible for all social media strategy (grow following/content) for FASHINNOVATION.