Beyonce Introduces Activewear line “Ivy Park”

Beyonce hopped on the athleisure bandwagon with the announcement of her own activewear line named Ivy Park, after her daughter, Blue Ivy and home town, Parkwood Park.

 

OMG! @Beyonce's new athleisure line is HERE and obviously it's ***flawless: https://t.co/X9pg9sfZuq pic.twitter.com/N2bdw23dCf

— Marie Claire (@marieclaire) March 31, 2016

 

EXCLUSIVE: Behind the Scenes Photos from Beyoncé's Ivy Park Video Shoot https://t.co/JngYJycCJy pic.twitter.com/h5d0lyNKcU

— ELLE Magazine (US) (@ELLEmagazine) March 31, 2016

 

.@Beyonce just launched her first fashion line and the internet is kind of freaking out: https://t.co/APkYyS0bD1 pic.twitter.com/oKWMO0RpPt

— Glamour Fashion (@glamour_fashion) March 31, 2016