Landiana, VP of Feeric Fashion Week

Holly Glasser — Fri, 18 Aug 2017 04:45:15 +0000

Interview with Landiana, Vice President of Feeric Fashion Week

Landiana is a superwoman who is described as being three women in one. She is a model, vice-president of the biggest Fashion Week in Eastern Europe, and also the girl who only lives once (Landianayolo.com). From the girl who started her modeling life in Milan at only 14 years old, Landiana now is the vice-president of Feeric, having started first at Feeric as a model. Landiana is also a public figure who has traveled all around the world with her team to Paris, London and Milan for the greatest fashion shows.

I got to ask her a few questions about her life in fashion, and here is what she had to say:

-When you were younger, you worked a lot as a model. How do you feel now compared to back then, now that you are the the vice president of a big Fashion Week?

I still feel young, :)) and besides all my tasks, I also still do some modeling jobs. What has changed compared to when I started working in the fashion world is that now I feel more confident and more experienced. I was a child when I started, and this industry can’t be learned in a school or something of that sort. You either adapt and learn from a job to the other, or you don’t. But looking back, I can say I adapted well enough, that’s why I overcame my limits and I went even further being now the vp of the greatest fashion week in Eastern Europe.

-Can you describe your first experience from Feeric? A best memory, perhaps?

I started as a model in Feeric and I’m thankful to Mitichi who saw something in me and taught me not to take stereotypes into consideration that say “models just have to be pretty.” There are a lot of great memories in these 10 years of being part of #feericfamily, so it would be impossible for me to name just a single one. Day by day, we create new and exciting memories.

-So, I am a new designer and I need help to promote my brand and materials. What should I know about Feeric and why should I come to this big event to present my collection?

You get a show like nowhere else. That’s why Feeric is the most creative fashion week in the world. It’s a high-quality production level and the photo and video materials that you get here will make you look like the biggest brands in the fashion industry. All of this will help you make it on the pages of the most important fashion magazines in the world and of course, last but not least, to sell you collections.

-Your activity as an influencer is growing really fast! Why is it important to travel and be present during Fashion Week? What is your goal?

My goal is to be one of the top influencers in the world. I don’t want to do that through the images and pictures you can see, but from the activity my team and I do in Feeric, where we promote designers and brands from all over the world. Of course, all this will generate a beautiful content for my audience.

-How do you define success?

Success is when you get satisfaction from your actions and efforts. The more people that appreciate this, the bigger the success. When you make a living of something that fulfills you, it’s hard not to get to people’s hearts.

You can follow her on instagram (www.instagram.com/landianayolo) to watch her new projects, and you can also visit the Feeric website to see more about this amazing Fashion Week (www.feeric.ro)

Interview by Deni Denisee: www.instagram.com/denidenisee

Edited by Holly Glasser: www.instagram.com/hollyglasser

Photos by Mitichi: www.instagram.com/mitichifeeric

Feeric Fashion Week

Holly Glasser — Wed, 09 Aug 2017 05:27:02 +0000

Feeric Fashion Week

By Deni Denisee

The tenth anniversary of Feeric Fashion Week was a real success with designers from all around the world and very diversified locations. Feeric Fashion Week is the biggest Fashion Week in Eastern Europe, located in the mountains of Transylvania, Sibiu. This year, the guest list was quite large, with important buyers, journalists, photographers and magazines from all around the world.

The difference between this fashion week and the rest are definitely the locations: museums, castles, wine cellar, zoo, woods and train depot, where the models walked for more than 40 designers. Behind this big event is the president Mitichi Preda, who choose the locations based on the designers’ collections.

The New Talents from UAD University from Cluj-Napoca got attention for the international buyers. The one that opened the series was Evelyn Lorincz, with “Notorious,” a collection that is defined by elegance, art, and glitter. Ana Barbosu continued the series with a collection for the whole new generation, including army influences and pastel shades. Maria Catalina Culda presented her work whose key points were digital continuity and digital printing. Then Sorana Oltean, inspired by the hip-hop culture, brought her collection to mark the attitude. Diana Dobrescu closed the show, whose concept was based on “the month in the last square meter.”

The stone career from Turnu Rosu became a podium for designers supported and promoted by The Secret Code of Fashion Agency, an international platform initiated by Myra Postolache, a specialist in public relations and brand strategy, based in Milan. The fashion show that took place in the stone quarry at the foot of the mountains was marked with light, red, pale pink or light yellow shades, worn by both female and male mannequins from the designers Boryana Petrova, Andrada Bodea, Amy Louise Penny, Jagoda Bartczak, 8IGBCOMMUNITYCLOTHING, Roses of The Queens Dogs, and Mimikra.

The love story of Charles & Ron was included into the “Amare Argentum” collection, an inspirational collection of Maltese culture. The two designers celebrate 25 years since they met and became a couple. “This collection is meant to inspire customers, to be part of our love story and to love the Mediterranean style and Malta, the country where our fashion house is,” said the two designers.

The presentation of Cylia Dorra took place in the courtyard of the Brukenthal palace in Avrig, where the models featured the Lebanese designer’s dresses, made of tulle and other fine materials.

The precious dresses from Bardash continued the Feeric Fashion Week, with natural materials, French embroidery and couture making techniques, reproduced in the “Esemplare” collection.

For the gala of Feeric Fashion Week Andreea Ciungan presented “Reborn,” a collection inspired by the fusion of masculine and feminine style.

“It was a wonderful edition and I’m glad we lived it together! Every year, we try to overcome our limits and put our designers in the spotlight in different spectacular locations. We also launched a concept: Feeric Family. We are a family. At the end of September, we’re going to the fashion week in the world, just to bring people to Feeric Fashion Week in Sibiu. That’s how we got to the tenth edition. “I’ll see you next year,” said Mitichi at the end of the gala, the initiator and president of Feeric Fashion Week. Maybe the next year we will #feelfeeric again.

Photos by Ancira Adeon (Instagram: @anciraadeaon)

As seen above:

http://instagram.com/andreeaciungan @andreeaciungan

Diana Dobrescu- no instagram

Sorana Oltean- no instagram

http://instagram.com/catalinaculda @catalinaculda

Ana Barbosu- no instagram

Evelyn Lorincz- no instagram

http://instagram.com/tenuedesaf (bardash) @tenuedesaf

http://instagram.com/irinadutuzgaia @irinadutuzgaia

http://instagram.com/paulitaerrazuriz.design @paulitaerrazuriz.design

http://instagram.com/cyliadorra @cyliadorra